A way to solve problems
Journalists are taught six key questions that need to be asked, and answered, for any article or news story to be complete and accurate. The questions, of course, are:
- Who?
- What?
- When?
- Where?
- Why?
- How?
These questions can also help us create problem-solving strategies in a business environment.
We can use them to break the situation down into its component parts, engage in thoughtful conversations and analysis, and develop creative solutions that target the problem area(s).
The following examples are for developing customer personas, and for creating a product marketing roadmap.
Ask yourself, “Who?”
Developing a customer persona?
Who are your different customers?
Building a product marketing roadmap?
Who are your ecosystem players?
Ask yourself, “What?”
Developing a customer persona?
What do they do at work and play?
Building a product marketing roadmap?
What value does your product provide?
Ask yourself, “When?”
Developing a customer persona?
When do they need your product?
Building a product marketing roadmap?
When should your product be launched?
Ask yourself, “Where?”
Developing a customer persona?
Where are they located?
Building a product marketing roadmap?
Where should your ads appear?
Ask yourself, “Why?”
Developing a customer persona?
Why do they want or need your product?
Building a product marketing roadmap?
Why would customers buy from you and not someone else?
Ask yourself, “How?”
Developing a customer persona?
How will they hear about and acquire your product?
Building a product marketing roadmap?
How will sales and delivery be handled?