It used to be the most important communication quality for a leader was the ability to convince everyone that the leader was in charge and had everything under control, no matter what.
Today people know that was never true.
Instead they expect leaders to be human, candid, and transparent. They want genuine people who acknowledge the job is challenging.
Platitudes and false assurances don’t build trust, they destroy it because people see through that. They know a leader who claims to have all the answers probably has very few.
Workers want leaders who listen more than they speak, and when they listen they understand what is being said, or asked.
They want leaders who convey empathy and compassion.
They want leaders who are thoughtful and open in communication, who display their values and their character in what they say and what they do.
Leaders who put the good of the company before themselves.
Leaders shoud sincerely recognize and compliment their people when appropriate – not just their top managers but the most junior workers on the line as well.
Authentic leaders honestly communicate the reasons for a change in operations or market strategy, and genuinely seek feedback and buy-in from the workforce.
Non-verbal communication that shows openness and immediacy is crucial for leaders to be seen as authentic. Physical behavior not aligned with the verbal message is disastrous.
Ask yourself: If you were suddenly in a position to advise the leader of your company or client on appearing more authentic, what would be your top one or two pieces of advice?