Broad view of professional communication topics, including business and organizational communication.
The science is clear: human activity is changing the earth’s climate. Every company has a responsibility to address this. Stakeholders are demanding action. Companies are at risk of intervention – or can face climate change and seize competitive advantage.
Climate change and sustainability Read More »
If you want to know what a company is really like, find someone who works there and start asking questions. These days you don’t need to look hard for those workers, they are all around us on social media, and their opinions, behaviors, and value systems reflect back on their company. Your employees are already your brand ambassadors.
The employee as brand ambassador Read More »
When brands move from segmenting based on traditional demographics to a focus on what people value, it creates a stronger customer connection. When a brand connects on a more human – a more humane – level, people are more open to trusting its intentions and believing that their needs are being addressed.
On trust: Earning it, communicating it Read More »
Various industries are implementing a form of integrated operations where communication and decision-making are distributed along the value chain rather than just centrally controlled.
Integrated Operational Communications Read More »
Facts and data are not automatically meaningful. Connecting them – tying the spreadsheets and charts and anecdotes together to tell a story – is what gives this information meaning to your audiences.
I surprised myself how quickly and easily I became very good at managing these large projects, since I had never trained as a project manager. So where did the skill set come from?
Project Management pt 2: PMing and me Read More »
Your communication initiatives will have more impact, and be more successful, if you apply project management standards to them.
Project management phases Read More »
Change communication is one of the most common and most important responsibilities of business communicators. Here are seven best practices for success.
Change communications Read More »
We’ve had a long history of companies seeing themselves as not responsible in any way for content they did not create themselves. But they can’t get away with that any longer.
Facebook and publisher responsibility Read More »
Employees want leaders who are thoughtful and open in communication, who display their values and their character in what they say and what they do.
Leadership authenticity Read More »