Broad view of professional communication topics, including business and organizational communication.
Communication is more important then ever before in helping an organization function smoothly and be successful in its mission. Here are some problems a lot of companies need to fix.
Five top challenges in organizational communication Read More »
The root cause analysis tool known as an Ishikawa diagram – popularly called a fishbone diagram – is a visual brainstorming method. It helps teams dig deeper to understand the origins of a problem.
People don’t like change in their workplace, and it makes them cranky and resistant. Here are some of the issues change raises and what can be done in response.
Top reasons people resist change Read More »
Journalists are taught six key questions that need to be asked, and answered, for any article or news story to be complete and accurate. These questions can also help us create problem-solving strategies in a business environment.
Journalist questions Read More »
Design thinking offers a non-linear, human-centered approach using a variety of analytical, strategic, and practical processes to solve difficult problems as well as innovate new products and services.
These days influencers, soccer parents, side hustlers, designers, poets, and unclassifiable attention seekers are thinking about their content marketing strategy. Here are some tips.
Content marketing strategy Read More »
People across the globe were surveyed to determine the most important value we all share. This helps us find common ground across borders and cultures. It also helps organizations connect with the communities they serve. These are the 8 most consistently important values worldwide.
Eight most important worldwide values Read More »
Gen Z is emerging from high schools and universities, and they will have a big impact on the workplace. Their expectations and assumptions will alter how communicators craft and deliver messages. Here are some of the reasons why that will happen.
Artificial intelligence (AI) and machine learning are transforming many industries, communication included. AI can rapidly gather and assess data, handle routine tasks, and be always available in ways that would otherwise be impossible. The results can be very beneficial.
Artificial intelligence in communication Read More »
Maybe you are starting your business and need to establish your brand. Maybe a small or medium client has come to you for advice on their brand. In any case, here are seven steps to follow for successfully creating/updating a brand identity.
Creating a brand identity Read More »