Bill Russell
Bill Russell was the greatest champion in basketball history, one of the best player ever, and an important civil rights trailblazer.
Tag: ethics
Eight most important worldwide values
People across the globe were surveyed to determine the most important value we all share. This helps us find common ground across borders and cultures. It also helps organizations connect with the communities they serve. These are the 8 most consistently important values worldwide.
On trust: Earning it, communicating it
When brands move from segmenting based on traditional demographics to a focus on what people value, it creates a stronger customer connection. When a brand connects on a more human – a more humane – level, people are more open to trusting its intentions and believing that their needs are being addressed.
Facebook and publisher responsibility
We’ve had a long history of companies seeing themselves as not responsible in any way for content they did not create themselves. But they can’t get away with that any longer.
Entitled jerkiness
It was a situation that would be perfectly fine and manageable if everyone showed a little patience and understanding. This is too much to ask of some, apparently.
A dumb and expensive crime
Kind of crazy for wealthy parents to commit expensive crimes to get their kid into a school he was always going to transfer out of anyway.
Mature poets steal
“Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.” – T.S. Eliot, The Sacred Wood (1920)… Read more »
Five rules for spokespersons in the age of Trump
Being a company spokesperson is an important role. And there are rules – rules about professionalism and rules about ethics – that guide us business communicators in the execution of that role. The spokespeople in the Trump administration, unfortunately, completely trash those rules.
How not to do crisis PR
An assessment of the terrible crisis communications management by United Airlines after that infamous incident when they dragged a semi-conscious 69-year-old man down the aisle and off the plane because they wanted to give his seat to a United employee.