Gen Z is emerging from high schools and universities, and they will have a big impact on the workplace. Their expectations and assumptions will alter how communicators craft and deliver messages. Here are some of the reasons why that will happen.
If you want to know what a company is really like, find someone who works there and start asking questions. These days you don’t need to look hard for those workers, they are all around us on social media, and their opinions, behaviors, and value systems reflect back on their company. Your employees are already your brand ambassadors.
When brands move from segmenting based on traditional demographics to a focus on what people value, it creates a stronger customer connection. When a brand connects on a more human – a more humane – level, people are more open to trusting its intentions and believing that their needs are being addressed.
Various industries are implementing a form of integrated operations where communication and decision-making are distributed along the value chain rather than just centrally controlled.
I surprised myself how quickly and easily I became very good at managing these large projects, since I had never trained as a project manager. So where did the skill set come from?
Your communication initiatives will have more impact, and be more successful, if you apply project management standards to them.
Business leaders recognize that poor mental health imposes huge costs on companies in the form of disability claims, poor performance, absenteeism, and employee turnover.
If you want to be seen as a valuable communications counselor and not just an order-taker, filter all projects through the S.M.A.R.T. process and act accordingly.
Change communication is one of the most common and most important responsibilities of business communicators. Here are seven best practices for success.
No, we aren’t shaming you and making fun of you because you aren’t vaccinated. If we are shaming you and making fun of you it is because of two other things.