Global opinions about trust
“The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”
“The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”
Deloitte’s 2022 Global Marketing Trends report examined the brands experiencing high growth, and analyzed what those brands are doing to make that success a reality.
, despite being functionally adjacent, communication has fundamental differences from marketing. And those differences are magnified in larger businesses where the stakes are higher for both disciplines.
When brands move from segmenting based on traditional demographics to a focus on what people value, it creates a stronger customer connection. When a brand connects on a more human – a more humane – level, people are more open to trusting its intentions and believing that their needs are being addressed.
Employees want leaders who are thoughtful and open in communication, who display their values and their character in what they say and what they do.