I’m leaving Deloitte. I’m jumping off the cliff. It’s time to move on, because I have unfinished business. I buried a huge chunk of my life (and myself) in an unmarked hole in the woods. I need to return to that part of things to reclaim at least a portion of the person who I used to be.
I’m launching Vague Apparatus LLC to serve as umbrella entity for most of my professional activities from now on. This will include my communication consulting in the short term, as well as planned efforts in podcasting, video production, and fiction and nonfiction editorial projects. This is going to be fun.
“The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”
, despite being functionally adjacent, communication has fundamental differences from marketing. And those differences are magnified in larger businesses where the stakes are higher for both disciplines.
Gen Z is emerging from high schools and universities, and they will have a big impact on the workplace. Their expectations and assumptions will alter how communicators craft and deliver messages. Here are some of the reasons why that will happen.
Artificial intelligence (AI) and machine learning are transforming many industries, communication included. AI can rapidly gather and assess data, handle routine tasks, and be always available in ways that would otherwise be impossible. The results can be very beneficial.
Maybe you are starting your business and need to establish your brand. Maybe a small or medium client has come to you for advice on their brand. In any case, here are seven steps to follow for successfully creating/updating a brand identity.
If you want to know what a company is really like, find someone who works there and start asking questions. These days you don’t need to look hard for those workers, they are all around us on social media, and their opinions, behaviors, and value systems reflect back on their company. Your employees are already your brand ambassadors.
When brands move from segmenting based on traditional demographics to a focus on what people value, it creates a stronger customer connection. When a brand connects on a more human – a more humane – level, people are more open to trusting its intentions and believing that their needs are being addressed.
Various industries are implementing a form of integrated operations where communication and decision-making are distributed along the value chain rather than just centrally controlled.