My HippoCamp weekend
A recap of my first visit to HippoCamp, a conference for creative nonfiction writers, in Lancaster PA. I also had the pleasure of leading a session, which made the experience all the better.
A recap of my first visit to HippoCamp, a conference for creative nonfiction writers, in Lancaster PA. I also had the pleasure of leading a session, which made the experience all the better.
Companies are embracing a purpose beyond the bottom line, striving to make the world a better place across a range of issues. And then using these activities as the basis for a marketing push.
Deloitte’s 2022 Global Marketing Trends report examined the brands experiencing high growth, and analyzed what those brands are doing to make that success a reality.
, despite being functionally adjacent, communication has fundamental differences from marketing. And those differences are magnified in larger businesses where the stakes are higher for both disciplines.
I’ll be speaking at HippoCamp 2022 in August. This is a conference for creative nonfiction writers held each year in Lancaster, in the rolling farmlands of southern Pennsylvania.
The root cause analysis tool known as an Ishikawa diagram – popularly called a fishbone diagram – is a visual brainstorming method. It helps teams dig deeper to understand the origins of a problem.
These days influencers, soccer parents, side hustlers, designers, poets, and unclassifiable attention seekers are thinking about their content marketing strategy. Here are some tips.
Maybe you are starting your business and need to establish your brand. Maybe a small or medium client has come to you for advice on their brand. In any case, here are seven steps to follow for successfully creating/updating a brand identity.
Some of the books I read in 2019 – regardless when they were first published! – that I would recommend. From crime fiction and cerebral sci-fi to design to marketing.